James Fitzgerald, founder/director of OPEX Fitness, has over 20+ years of experience when it comes to coaching. This episode is special to me because we talk about the craft itself with a lens that really illuminates what it means to be a coach. I wanted to understand how he organizes his thoughts, views the integration of systems, and structures high level thinking. If you’re a coach, you do not want to miss this episode. If you’re an athlete, you’ll walk away with a whole new appreciation for the level of depth that goes into coaching.
- (6:00) – Before Opex was founded in 1999
- (9:12) – Making an impact on fitness
- (10:31) – Becoming an original artist
- (13:45) – Drive, patience, introversion, execution at the right time
- (15:06) – Technician to Craftsman to Master
- (18:02) – Becoming knowledgeable of the integration of everything
- (21:08) – True depth & influence of coaches
- (24:09) – Why do individuals need fitness coaching
- (33:07) – How James organizes his mind and views systems
- (36:30) – Using writing to organize your thoughts
- (37:15) – Thoughts
- (42:06) – Note taking in your phone
- (46:35) – Awareness
- (48:33) – Relationship between a coach and client
- (53:50) – Fitness delivery vs science education
- (56:03) – Plus, minus, equal learning theory
- (1:00:08) – How does the OPEX model work
- (1:02:16) – Business systems
- (1:07:26) – Start with why
- (1:15:30) – Providing value — what does it mean?
- (1:17:20) – Defining your priorities
- (1:21:18) – Inner narrator
- (1:23:18) – Intuition
- (1:24:18) – Functional bodybuilding
Resources we may have talked about:
- Episode w/ CJ Martin
- Episode w/ Marcus Filly
- Bernie Novokowsky
- Start With Why
- Why Zebras Don’t Get Ulcers
- The Way of The Superior Man
- The Values Factor
How you can connect with James:
If you wanna grab any book we’ve talked about in the past, head over to theairbornemind.com/readinglist. You’ll see all the books recommended from each guest. And if you want you can get a free audiobook and 30 day free trial there as well.
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