Functional Bodybuilding


Featured In

Functional Bodybuilding



Revival Strength

#56 – Business Strategy For The Individual Design Model w/ Jim Crowell

Get my top 5 must reads for unlocking new perspectives. These unexpected selections will help your mind to think outside the box.



Jim Crowell, CEO of OPEX Fitness, joins us today to talk business strategy. His background in Finance and Economics led him to play in the hedge fund world for years before successfully managing multiple fitness facilities in Pittsburgh. Today we discuss things like human behavior, storytelling, and implementing systems and strategy to make the individual design model work.

There’s a lot of great dialogue in this episode that makes me confident in saying you’d be SILLY to not listen to this one if you’re a fitness professional.

People don’t always want leaner, faster, and stronger. They want to be happier. How can you give that feeling to more people in your gym? We discuss the three pieces to community, thoughts on how artificial intelligence will affect the fitness industry, social media strategy for coaches and gym owners, along with so much more.

Show Notes:

  • (4:40) – Coaches and gym owners want futures
  • (8:57) – Thoughts on maximizing the group fitness model
  • (10:13) – Human behavior
  • (12:55) – How to make the individual design model work
  • (16:20) – Gym owners — providing growth for coaches
  • (24:15) – Storytelling and filling your business model
  • (27:32) – Communicating the value of individualized design
  • (31:26) – Assessment and data to communicate results
  • (35:00) – Lead generation strategy
  • (39:00) – Automation and knowing your customers
  • (44:40) – Social media
  • (48:36) – Your story
  • (50:50) – Sales process
  • (59:08) – Systems and strategy
  • (1:10:35) – How will AI affect the fitness industry
  • (1:14:45) – Long term patch for coaching
  • (1:21:42) – 3 pieces to community building

Resources we may have talked about:

How you can connect with Jim:

If you wanna grab any book we’ve talked about in the past, head over to You’ll see all the books recommended from each guest. And if you want you can get a free audiobook and 30 day free trial there as well.

If you enjoyed this episode, please leave a review on iTunes and lemme know what you think. It would really help me out so I can continue creating awesome stuff for you.

And remember the greatest compliment you can give is by sharing this with someone else who might enjoy it or somewhere on the web. Once again thank you for being a listener and supporting the show. Until next time.

Leave a Reply

Your email address will not be published. Required fields are marked *


Featured In

Functional Bodybuilding


Get Your Free Checklist Name: Email: